Nissan's Platform Strategy: Unibody & Body-on-Frame Pathfinder Coexistence

[emmawalker743]

Nissan has revealed its future platform strategy for the Pathfinder. The automaker plans to sell both unibody and body-on-frame versions of the SUV side by side. This move aims to cater to a wider range of customer preferences and market demands. The unibody version, expected to be more car-like, will focus on comfort and handling, while the body-on-frame version will prioritize off-road capability and toughness. This strategy is reminiscent of the Ford Explorer's past, which also offered both unibody and body-on-frame variants. Nissan believes this dual-platform approach will help the Pathfinder compete more effectively in the highly competitive midsize SUV segment.