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Anyone else think Sam was way too optimistic about AI's role in future PR strategy? He mentioned AI-assisted media monitoring, but I'm skeptical about how effective that will actually be.

Does anyone know what specific campaigns Sam mentioned? I want to look up some of the examples he talked about during the interview. The Tesla and traditional automaker comparison was particularly interesting.

The fact that Stellantis is backing this gives me confidence. They have the resources and technology to make this successful. Lancia Gamma as an electric SUV could genuinely shake up the premium EV segment.

I'm really curious about the performance specs. Will this be a performance-oriented electric SUV like some competitors, or will it focus on comfort and luxury? The original Gamma had a sporty character, so I hope Lancia brings some of that back.