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Just finished watching Tales From the Beat Episode 122 featuring Sam Locricchio, the PR maven himself! This was such an insightful conversation about the automotive PR industry and how it's evolved over the years. Sam shared some fascinating behind-the-scenes stories about working with major car ...

Thanks for all the interest! I should clarify that while Sam discussed various strategies, he was careful about not revealing proprietary information from clients. The general principles he outlined are what make this episode so valuable. It's more about understanding the PR mindset than specific ...