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Great point about gas prices. The 1973 oil crisis completely changed consumer preferences overnight, but manufacturers already had alternatives available. Modern platforms with fewer engines might struggle with that kind of market shift.

I've been researching classic American automobiles from the 1960s and 1970s, and I'm fascinated by how manufacturers like Chevrolet, Ford, and Dodge offered seemingly endless engine configurations for the same model. A single car could come with anything from a modest inline-six to a massive V8 with ...

Thanks for the responses! James, your point about tooling costs makes sense. I think what's overlooked is that American factories were designed for high-volume production. They could afford variations that Japanese manufacturers couldn't at the time.

Actually, I think this could be brilliant. Lincoln needs to establish itself as a real luxury brand separate from Ford. If they can nail the design and quality, they could carve out a nice niche in the market.

Have you seen what Range Rover has done? They didn't have G-Wagon heritage either, but they built something unique and successful. Lincoln could do the same thing.