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Good point about pricing. I think if Lincoln positions this at maybe 70-80% of what a G-Wagon costs, they could attract buyers who want the prestige without the extreme price tag. But they'd still need the capability and luxury to back it up.

Hey everyone, I came across some interesting news about Lincoln potentially developing a new luxury SUV that could rival the Mercedes-Benz G-Wagon. According to recent reports, Lincoln is rumored to be working on a vehicle based on the Ford Bronco platform, which would be a significant move into the ...