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The maintenance costs on a new Celica could be a real concern for buyers if they price it too aggressively. Performance cars need expensive parts and service, especially if it's targeting the rally market. Toyota needs to be realistic about the economics here.

The rally testing is smart from a development perspective, but it also tells me Toyota is being very cautious. They want to prove the concept works before committing to production. That's responsible engineering.

EVs are improving rapidly. I think diesel will struggle to keep up in the next decade.