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Pricing will be crucial. If they position this as a premium performance vehicle, maintenance costs will be astronomical. Service intervals, specialized technician requirements, expensive parts - we've seen this pattern before with performance brands.

The maintenance cost on these performance Toyotas is going to be significant. Look at what GR models currently cost to maintain - specialized parts, high-octane fuel requirements, and potential warranty limitations. A new Celica would probably be no exception. Just something to consider before ...

I've heard the XC60's ride can be a bit firm. Has anyone else experienced this?

I've found the XC60's ride to be comfortable enough. It's not too firm, but it's not too soft either.