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- Mon Mar 02, 2026 12:30 am
- Forum: Your first forum
- Topic: Rivian's New RAD Division - Game Changer or Marketing Gimmick?
- Replies: 15
- Views: 61
Re: Rivian's New RAD Division - Game Changer or Marketing Gimmick?
The RAD branding is perfect for what Rivian wants to achieve. They're not trying to compete on legacy or tradition - they're creating a new standard for what adventure vehicles look like in the EV era. I'm here for it.