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Hey everyone! So I just read that Rivian has officially launched its own performance division called RAD (Rivian Adventure Department), and I'm genuinely excited about what this could mean for the electric vehicle market. This is huge news because it signals that Rivian is ready to compete at a ...

Thanks for the responses everyone! To address some concerns - I think the RAD division actually makes sense timing-wise. Rivian's manufacturing is scaling up, and having a premium tier helps with profitability. And Sarah_wijaya is right about the lifestyle aspect being the real differentiator. This ...