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See, that's another problem. At that price point, you're competing directly with established models that have proven track records. It's a risky move for Audi, and I'm not sure they can justify the Q9's existence at those numbers.

I have to be honest, I'm not convinced Audi needs another SUV. They already have the Q7 and Q8, so where does the Q9 really fit? Seems like overkill to me. The market doesn't need three massive Audi SUVs.