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This is actually brilliant marketing. RAD sounds way cooler than just calling them performance models. I'm already imagining the ads - rugged terrain, adventure vibes, electric power. Rivian really understands their audience.

RAD vehicles hitting the market in 2026 should give Rivian enough time to iron out production issues. Plus, performance buyers tend to be less price-sensitive and more brand-loyal, which is exactly what Rivian needs right now.

Everyone worried about the jobs needs to think bigger. Once transportation is automated too, delivery drivers are gone. Retail? Self-checkout and robots. We're entering a completely different economy. BMW is just ahead of the curve.

The efficiency gains must be insane though. No sick days, no quality inconsistencies from tired workers, no union negotiations. From a productivity standpoint, this is a game changer for BMW's bottom line.

I have to disagree with the premise here. Why would anyone pay $110K for a stripped-down car in 2024? You can get a Porsche 911 for similar money with way more features and resale value. This feels like it's banking on nostalgia rather than offering practical value.

Still not convinced. The automotive market has moved on from this 'less is more' concept for good reasons. Modern safety systems, comfort tech, and reliability improvements exist because consumers demanded them. This feels like willful regression.